Kohler X Laura Kim
A collaboration with Laura Kim, a globally known fashion designer ased in New York.Design tactics include print magazine for Vogue, Elle Decor, Interior Design, WSJ, New York Time, Time Magazine, and Cabana; Print ads for window poster, stanchion sign, tabletop, large posters; Digital ads for social media, etc. Each piece went through layers of reviews from art directors to VP and CEO to ensure we had the most elevated visual design that speaks for the brand.
Poster behind the staircase.
Posters and Signs
Several ads were needed for Kohler stores across the nation including window posters, stanchion signs, wall posters of varies size and shapes.
Stanchion sign front & back.
Tabletop sign and a 96 " tall wall poster.
Print Ads for Magazines
Both Single and double-page ads for magazine including Time, ELLE, Vouge, Wallpaper, Cabana. AI were used for editing to achieve we have the best composition for the layout.
Print d for Cabana (top) and Wallpaper magazine (bottom).
Single page for Time magazine.
Email Marketing
These are high-level emails announcing the collaboration between Kohler and Laura Kim. We wanted the story of why we think Laura Kim is a good fit and who is Laura Kim to be the focus. High-level emails usually don’t follow the template and we had to create a new layout. Here are 2 emails– for Kohler and Conddé Nest.
Digital Ads
We utilized the performance data and strategized content for every single post. We A/B test them trying to figure out what audiences’ favored, and making sure the visual for each post is as elevated as possible. Ads including Facebook, Instagram, Pinterest, display ads for Voughe.com, Amazon Alexa, YouTube TV and more. (Examples are for Pinterest, Instagram and display ads.)
Display ads for variety of format.